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Super Bowl Ads: Fox Won’t Say if Big Game Is Sold Out
Will Super Bowl viewers see as many Super Bowl ads as they possibly can? A spokesman for Fox Networks Group declined to say Sunday whether Fox had sold out all of its Super Bowl advertising inventory....
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Disney’s Advertising Empire Could Get More High-Tech After Fox Purchase
Walt Disney is likely to gain more traction on Madison Avenue. With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable...
View ArticleKilling Mr. Whipple: TV Will Test Exit From Traditional Commercials
Ed Gold, a Madison Avenue veteran, has long depended on TV commercials. He hopes he will still be able to do so in TV seasons to come. NBCUniversal and 21st Century Fox have unveiled separate plans to...
View ArticleFox Reshapes Ad-Sales Unit as Disney Deal Nears (EXCLUSIVE)
Some of 21st Century Fox’s best-known ad-sales executives will leave the company when it closes a large sale of its assets to Walt Disney and streamlines itself into a company known currently as “New...
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